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Writer's pictureJamin P. Butler

BeyGOOD x NAACP Impact Fund

“Bigger, you're part of something way bigger

Bigger than you, bigger than we


Bigger than the picture they framed us to see,


Legacy, oh, you're part of something way bigger

Let love be the water (#BlackCoffee ☕️🖤)


I pour into you and you pour into me

There ain't no drought here

Bloom into our actual powers


I'll be your sanctuary,

you just don't know it yet

You just don't know it yet


No matter how hard it gets

You got my blood in ya

And you're gonna rise..”


BeyGOOD is on a mission to spread hope. The goal is to provide a lifeline for small businesses at the epicenter of dual pandemics. In 2020 BeyGOOD teamed up with the NAACP to expand economic opportunity by awarding grants of $10,000 through multiple rounds.


On October 30th 2020, "The Black Coffee Company," received the amazing news that we had been selected as official round 2 recipients.

Thanks to the "BeyGOOD x NACCP Impact Fund," we were empowered to successfully, build & launch, our very first brick & mortar coffee shop in Atlanta, GA. @BlackCoffeeAtlanta ✊🏿


#Salute #Queen BEYONCÉ for believing in our dreams & work ethic!


We rise & grind every day knowing that the support of our work, is way BIGGER than we ever imagined. 👑🐝 🖤🏁


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